6 Of The Best Marketing Uses Of Virtual Reality

6 Of The Best Marketing Uses Of Virtual Reality

virtual reality in marketing reality is likely one of the latest technologies marketers try to wrap their heads around to figure out tips on how to best utilize the instrument to achieve brand objectives. While we’re only at the tip of the iceberg in terms of impactful methods to use VR for marketing, several pioneers have found creative ways to do it properly and help their distinctive value propositions. VR is being strategically used as a tactic to:

• Demonstrate product attributes, features, functionality (Samsung Gear VR)

• Talk the model’s mission at point of sale (Tom’s)

• Immerse customers in a branded leisure experience and add pleasure at pop-up occasions for social media sharing (Game of Thrones)

• Assist consumers make more informed selections so that they’ll be happier with their purchases (Lowe’s)

• Add a new, more immersive and exhilarating dimension to traditional print and video story-telling (The New York Instances)

• Show how a model can fit into an aspirational way of life (Mercedes)

While the household penetration of VR headunits is in its infancy, the impact of VR based advertising programs will be far-reaching because of the viral response they'll generate. Some manufacturers have opted for offering the experience in-store or at special occasions via more durable, higher high quality gear, while others have opted to let broader audiences experience VR at dwelling, on cell phones, with Google Cardboard, and on computers. Listed here are my high six picks for smart advertising and marketing uses of the know-how, that illustrate a range of how VR might help brands achieve completely different advertising and marketing objectives.

The New York Occasions

The New York Instances has been a pioneer in Virtual Reality storytelling. In November 2015, they distributed over 1 million Google Cardboard viewers/glasses to Sunday house delivery subscribers, and produced a VR film, The Displaced, to be seen with them. In Might 2016, they distributed another 300,000: this time, to its longest tenured digital subscribers, and launched another VR video, In search of Pluto’s Frigid Heart. It offered an exhilarating way for viewers to study and explore the planet, almost as if they had been there, and experience the joys of zooming to Pluto and soaring over it. Sunday June fifth, The New York Times Magazine had a particular New York challenge that included the VR piece, Climbing Spire of 1 WTC (World Trade Center). Virtual reality is offering The New York Instances with a new approach of storytelling that keeps the old style recent and exciting, and captures the imagination of youthful readers who have so many options of where to get their news and way of life information.

Tom’s is masterful at storytelling. The flagship retailer in Venice, California, not removed from their corporate headquarters, is a comfortable bungalow/store/café, filled with Tom’s messaging. There’s a "virtual reality chair," next to the shoe part, which visitors are invited to try. Once the VR headset starts playing, you’re transported to a remote village in Peru the place you expertise a giving trip, beginning with the drive into the village. Sweet wanting children are throughout as you swivel in your chair. They’re incredibly happy and grateful for the gift. It’s emotional, memorable, and you want to tell others about it. It takes people closer than ever earlier than attainable, to understanding the impact of Tom’s mission.